The UK’s political party brands are warming up- their ‘unofficial’ official marketing campaigns in the race to be the first to throw out the old furniture in Number 10 and order in the new from John Lewis. (The John Lewis brand was recently accredited by Marks and Spencer as one of its competitive brands which best appealed to the middle classes – a vital segment for the Conservatives -
JJ Gabay
Open Posts, Political News
conservative party brand, david cameron brand, Jonathan Gabay, political branding, political comment
The current political shenanigans are leading many like the Hansard Society to suggest that the electorate will now be turned off politics for good. I disagree, a parallel can be made with reality TV
JJ Gabay
Open Posts
Jonathan Gabay, political comment, soul traders. www.brandforensics.co.uk
