
What started as a better week for BP, ended with another potential PR disaster.
On a positive note, the brand finally plugged its oil well in the Gulf of Mexico which, for three months had relentlessly
JJ Gabay
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BP brand, BP Libya, BP publicity, Jonathan Gabay

The UK’s political party brands are warming up- their ‘unofficial’ official marketing campaigns in the race to be the first to throw out the old furniture in Number 10 and order in the new from John Lewis. (The John Lewis brand was recently accredited by Marks and Spencer as one of its competitive brands which best appealed to the middle classes – a vital segment for the Conservatives -
JJ Gabay
Open Posts, Political News
conservative party brand, david cameron brand, Jonathan Gabay, political branding, political comment

Four hours before BNP leader Nick Griffin appeared on BBC’s Question Time I was standing in a room within Leicester’s impressive Curve building, delivering a talk based on my latest book, ‘Soul Traders’.
The
JJ Gabay
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brand forensics, Jonathan Gabay, Question Time, soultraders truth
Jonathan Gabay talks to Channel Five news about UK politicians getting ready to face live TV debates
UK political leaders get ready to slug it out on TV debates
The future of UK political debates from Jonathan
JJ Gabay
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branding, Jonathan Gabay, political brands

This week has been an interesting one in terms of sexism and brands. Firstly radio advertisements for Mattesons smoked sausage featured a male voice, which stated “Mmm, Mattesons smoked pork sausage …
JJ Gabay
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Jonathan Gabay, men and sexism

Anyone old enough, remembers where they were when they heard that Kennedy was assassinated. In the 1977 I was in a coach car park when people shouted – literally wailed – over the death of
JJ Gabay
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brand expert, Jonathan Gabay

The recent election of the BNP to the European parliament shocked many in to the core. However, as I explain in Soul Traders, their tactics are remarkably similar to those employed in the
JJ Gabay
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bnp, brand expert, brand forensics. www.brandforensics.co.uk, Jonathan Gabay